Why brainstorming doesn’t work

https://www.washingtonpost.com/blogs/post-leadership/post/why-brainstorming-doesnt-work/2011/04/01/gIQAock7cM_blog.html
We’ve all been there. The boardrooms with flip charts at the front of the room and candy on the table. The all-hands emergency meetings to come up with ideas to fix the latest mess. And of course, the offsites in drab hotel ballrooms that are supposed to somehow spark creativity.

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